2015 Trek FX

Had the opportunity to shoot a consumer video for Trek's 2015 line of FX bikes in New York City a couple months ago.  The goal was to capture two friends using their FX bikes as a means to reach their fitness goals and escape the chaos of the city.  Edited by Popamatic Studios in Madison, I'm super happy with the end result.  And even better, my sister (an actress in NYC), was one of the talent!  Enjoy!